The numbers,
as promised.
Plus a team of
your own.

Where we got to

What we agreed was worth building

Nothing was locked in the room, which is right — but three things came out of it that are worth writing down, because they are what this proposal is built on.

• Content is the easy part. We shoot, cut and post ourselves, every week, without a brief. That was the point where the conversation opened up, and it is the part of this that costs you nothing extra.
• Little Fox is the interesting one. It is the newer brand, it needs discovery more than DIFC does, and it sits minutes from both our practice court and, as of Season 3, the venue we play every game at.
• A Rowley's team of your own. The corporate category exists, it is the cheapest entry the league sells, and it turns a sponsorship into something your staff are actually in.

The reach you are buying into

A discovery account,
not an echo chamber

Instagram Insights, @controllers.dxb, 2–31 August 2026. Reels 96K · Posts 20K · Stories 15K · 3,965 interactions.

Our follower count is small and we will not pretend otherwise. The number that matters is the third one: three quarters of everyone who saw us last month does not follow us. The content travels on its own, into feeds of people who have never heard of the club. 23,510 individual people in thirty days, overwhelmingly in Dubai, overwhelmingly the age and income that decides where to eat on a weeknight.

That is exactly the profile a newer brand needs, which is why we would point the bulk of it at Little Fox rather than at DIFC.

The season, as a week

Three weeknights
and a Saturday

Ball Above All have confirmed the fixture pattern for Season 3. All three Controllers teams play evenings at AllSports, Al Quoz — the league's new venue.

Two things fall out of that grid, and they are the two best arguments in this document.

The flagship idea

Everything happens
in Al Quoz

This is the part we would not have been able to say last season. Games are at AllSports, Al Quoz. Practice is likely to be at Basketball Hub, Al Quoz Industrial 3. Little Fox is at Alserkal Avenue, Al Quoz Industrial 1, open until midnight. Three points, one district, minutes apart.

Which means the series works after a game as easily as after a session, and there is no week of the season where the opportunity is not there. The format: a recurring series with a fixed visual language, so it becomes recognisable rather than a one‑off. Team walks off the court, walks in, eats. Steak and frites cones, sweat still on. Shot vertical, cut for reels and stills, delivered for both the Controllers account and Little Fox's own channels.

Why it is worth more than a logo: it puts a young, hungry, Al Quoz‑adjacent audience in front of a food truck they may not know exists yet, with a reason to go that is not an advert. Alserkal traffic is already the right crowd. We are just giving it a habit.

Six sessions minimum across the season, rotating across the three teams, after a game or after a session, dates agreed in advance so your team can staff and shoot alongside us if you want to.

The content programme

Five streams, one season

All of this is included in the AED 15,000. There is no separate production fee, because we are shooting the season anyway.

Across a season of roughly fourteen matchday weeks, that is over 100 pieces of content naming Rowley's or Little Fox. Every one of them yours to repost without restriction, and a one‑page reach report from us every month so you can see what it actually did.

The addition you asked for

A Rowley's team,
in the same league

Ball Above All runs a corporate category. At AED 4,800 it is the cheapest entry they sell, with four guaranteed games — and more if the category fills.

• When it plays. Saturdays, usually 2 to 4pm — away from service, and the only fixture slot a hospitality team can realistically commit to. That is the single practical reason this is worth doing rather than a nice idea.
• Who plays. Your staff, topped up with Controllers players so the team is competitive and nobody has a miserable first game. Roughly half and half, and we will flex it to whoever puts their hand up on your side.
• What we run. Registration, fixtures, a coach, a session before the first game, kit design and print, and all the content. You turn up and play.
• What it costs you. AED 4,800 to the league and about AED 1,800 for twelve two‑colour kits at print cost. We charge nothing on top — it is not a revenue line for us, it is the part of this that makes the partnership real to your staff.
• Why it is worth more than it costs. Sponsorship gets seen. A team gets played in, talked about on Monday, and photographed. It is also defensible against a people or engagement budget, not just a marketing one.

The package

What you get,
and what it costs

What is included

• Your logo on the front right breast of the game jersey and the warm‑ups, across all three Controllers teams, worn every matchday of the season.
• The five‑stream content programme — over 100 pieces across the season, for Rowley's and Little Fox.
• A Rowley's code for the club community — around forty players plus our open‑run list.
• A one‑page reach and redemption report every month.

Not charged for, anywhere in this proposal: content production, team management, coaching, kit design, or reporting. There is no production fee and no agency margin.

What it costs

Only AED 15,000 of this is sponsorship. The other 6,600 is Ball Above All's own entry fee and the printer's cost — we take nothing on either, and you are welcome to pay both directly.

Payable in two instalments if that helps — half before tip‑off, half after round three. That is the structure the league offered us and we are happy to mirror it.

Hospitality

In kind, in covers,
not in cash

Separate from the money above, and priced in your currency rather than ours. We could promise to eat with you every week; you would not believe it and you would be right. Here is what we will actually turn up for.

At the AED 80 power lunch price the DIFC half is around AED 6,400 at menu, and the Little Fox half sits well below that — call the whole thing roughly AED 10,000 at menu across the season. What it costs your kitchens is your number, and it is a fraction of that.

All ten dates agreed in advance, all ten shot. The natural slots are already in the calendar: after a Tuesday, Wednesday or Thursday game at AllSports for the Little Fox sessions, and a Saturday afternoon after corporate for anything longer.

Alongside them sits a Rowley's code in around forty phones for the rest of the year — forty people who are in Al Quoz three nights a week from September.

Where the money goes

Straight off what players pay

This matters to us, so we will say it plainly. Every dirham of the AED 15,000 comes off what our players pay to enter. None of it is club profit.

League entry for our three teams is AED 22,200. With kit that lands at roughly AED 650 to 850 per player for the season, and that number is the single reason good players in this city sit out. A partner at 15,000 takes it under AED 400 a player.

We mention it because it explains why we will work hard for whoever puts their name on the chest, and why we are not trying to build a margin into the corporate team or the kit.